Guix, Mireia; Ollé, Claudia; Font aulet, Xavier (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-09-13)
We assess the communications of 37 airlines on their own websites regarding voluntary carbon offsets (VCO) to
determine the extent to which they are either trustworthy or misleading. We propose an innovative coding
framework that captures the trustworthy or misleading attributes of the messages as they are applied to: i) the
type of claim (product, process, fact or image), and ii) the nature of ...